The LEGO Business History

The PROFANO brick has changed into a worldwide experience that is all the a part of the cultural cloth as Billund, the little city in Denmark where it all began. However the company’s advancement into a market giant was not without it is talk about of challenges and conflicts. One of those arrived 1942 if a warehouse open fire consumed almost all of00 the toy manufacturer’s wooden stock, leading Ole Kirk Christiansen to make a crucial decision.

This individual decided to switch the company away from wooden https://lego-x.com/2021/12/07/the-best-places-to-buy-lego toys and toy automobiles, which had been its bread and butter, and move into plastic-type toys. It could be a major alter for the family-owned firm, and one which was not at first well received.

A correspondent noted that “plastics will not ever replace very good, solid wood. ” But Godtfred Christiansen persevered and started to test out new styles that utilized plastic. The first tentative step was your introduction with the Automated Binding Stones that held together to stop block towers from toppling on children.

The new Profano bricks would not become the well-known toy that we understand today right up until 1949. Until then, the interlocking bricks were more of a construction model than an actual building toy. It was also not right up until 1958 which the satisfying clicking coupling program started to be a standard feature.

Throughout the 1971s, the company ongoing to enlarge in production and market reach. The company added Legoland template parks to the mix and announced more advanced places that were aimed toward older followers, including the Technic line of chunks such as axle assemblies, gears, redressers, and widespread joints.